Tag: Selling Concept
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Selling Concept vs Marketing Concept: Key Differences
Introduction If you look at the way businesses have evolved over the years, you’ll notice two very different approaches to how they sell and market their products. On one side, there’s the selling concept, which is all about pushing a product to customers whether they asked for it or not. On the other, there’s the…
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What is Product Concept? Meaning, Examples & Key Differences
Why do some businesses care more about their products than their customers? This comes down to their basic marketing beliefs. While many companies today focus on what customers want, others think making the best product will naturally bring buyers. This product-focused approach is called the “product concept.” Knowing about the product concept matters for marketers…
