Tag: performance marketing
-
Performance Marketing vs Paid Advertising: Are they the same or is there a difference?
Marketing tactics have become varied and complex over years. Among these, performance marketing & paid advertising frequently stand out as key components for companies looking for quantifiable outcomes. Though these terms are frequently used interchangeably, they represent distinct approaches within the marketing spectrum. In this blog, we aim to clarify the differences and similarities between…
-
How to calculate Lifetime Value (LTV) in performance marketing? A Step-by-Step Guide
Lifetime value (LTV) is a critical metric in performance marketing that helps businesses understand the long-term value of their customers. Calculating LTV accurately allows marketers to make informed decisions about customer acquisition and retention strategies, optimize marketing budgets, and ultimately drive profitability. In this Blog, we will walk you through the process of calculating LTV…
-
A/B Testing vs Multivariate Testing: What are they and how to use them
In the ever-evolving world of performance marketing, staying ahead of the competition requires continuously improving your strategies. And at the heart of optimization lies testing. By leveraging the power of A/B testing and multivariate testing, you can unlock valuable insights into what resonates with your audience, drive higher conversions, and supercharge your marketing efforts. In…
-
What is the difference between Performance Marketing and Digital Marketing?
Today, marketing is no longer a one-size-fits-all game. Businesses are navigating a landscape that’s constantly shifting – from changing algorithms to evolving consumer behaviors. Amid this flux, two terms get thrown around a lot: Digital Marketing and Performance Marketing. They often sound interchangeable, but they’re far from it. There is a distinct difference between Performance…
