Tag: performance marketing
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Top Conversion Rate Optimization Tools (2025 Guide)
(CRO) Conversion Rate Optimization tools help businesses get more out of the visitors they’re already attracting. Instead of just piling on traffic, these tools help you figure out what’s working, what’s not, and where people are dropping off. Whether it’s A/B testing, heatmaps, or behavioral insights, the right CRO platform can lift conversions without needing…
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What is Media Planning? Ultimate 2025 Guide + 7 Key Steps for Brands
What is Media Planning? An OverviewMedia planning is basically figuring out where and when your brand should show up so that the right people actually see it. It’s not just about placing ads, it’s about putting them in the right spots, at the right times, with a strategy behind it. You look at what you’re…
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Affiliate Marketing vs Performance Marketing: What’s the Difference, Really?
Affiliate marketing vs performance marketing is a common comparison for marketers looking to drive ROI-based campaigns. While affiliate marketing is a type of performance marketing that pays third-party partners (affiliates) for driving sales or actions, performance marketing covers a broader range of channels – like paid ads, influencer marketing, and affiliate programs – where brands…
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AI in Performance Marketing: Smarter Ads, Better ROI
Let’s be honest, marketing has changed a lot in the past few years. If you’ve run any kind of digital ad campaign recently, you’ve probably noticed that things feel a bit… different. Platforms are smarter. Targeting is more precise. And somehow, results are improving even when you’re not tweaking every little thing manually. That’s because…
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Proven YouTube Ads Strategy to Grow Views, Leads & Sales
Introduction YouTube isn’t just cat videos and music anymore. It’s grown into one of the most powerful ad platforms on the internet, and in 2025, it’s only getting bigger. With over 2.7 billion users showing up every month and more than a billion hours of content watched every day, this is where people come to…
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Is Performance Marketing a Good Career in 2025? (Spoiler: It Depends on You)
Back in the early 2010s, when digital ads were still novel, anyone with basic Google Ads knowledge could run a few campaigns, get decent results, and call themselves a marketing expert. Fast forward to 2025, and the game has changed. Performance marketing is now a powerhouse within digital marketing – sitting at the intersection of…
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SEO vs Performance Marketing: Key Differences & Strategy
If you’ve ever sat through a marketing meeting where someone said, “Let’s pause SEO and go all-in on performance marketing,” you’re not alone. This tug-of-war between SEO (Search Engine Optimization) and Performance Marketing happens all the time, especially in growing companies trying to decide where to put their money for the biggest returns. Here’s the…
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Scope of Performance Marketing: Career Options and Future
Ever wondered why some marketing campaigns hit the jackpot while others burn through budgets with nothing to show? The secret lies in performance marketing—where every dollar spent is tied to measurable results. Unlike traditional marketing’s “spray and pray” approach, performance marketers thrive in a world of clicks, conversions, and ROI. As businesses increasingly demand proof…
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Best Performance Marketing Courses 2025
Let’s face it, there are quite a few places to learn performance marketing courses from. A quick search online will leave you scrolling through endless options, each claiming to be the “ultimate” or “most comprehensive”. But here’s the truth: not all courses are worth your time. Some are outdated, others are too basic, and a…
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Difference Between ROAS and Blended ROAS: Ultimate Guide
Measuring the success of advertising spending in digital marketing is necessary for driving business growth. Return on Ad Spend (ROAS) is a key metric that provides valuable insights into the effectiveness of your advertising efforts. But is it the best metric to measure campaign health? Or is there something else that might be more effective?…
