Tag: Market segmentation
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Market Segmentation Strategies (2025)
Introduction Market segmentation is really about understanding who you are talking to. Not everyone wants the same thing, and that’s where problems start if campaigns are too broad. Breaking the audience into smaller groups helps marketing hit the mark instead of feeling generic. In 2025, segmentation goes beyond just age or income. Patterns in behavior,…
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12 Types of market segmentation and how to select one
Marketing isn’t about throwing ads at random people and hoping for the best. It’s about speaking directly to the right people. People who actually care about what you offer. But how do you find them? That’s where market segmentation comes in. By dividing your audience into smaller, more specific groups, you can craft messages that…
