Tag: Google Ads

Google Ads Statistics (2025): What Marketers Need to Know

Sep 11, 2025

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by

Sakshi Jonwal

in Performance Marketing

Introduction Google Ads is still the main player in online advertising in 2025. It owns close to 90% of the search engine market, which basically means if people are looking for something online, chances are they’re doing it on Google. With over 8 billion searches happening every single day, the scale is hard to ignore.…
A/B Testing in Google Ads: Full 2025 Guide for Beginners

Jul 23, 2025

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by

Sakshi Jonwal

in Performance Marketing

A/B testing in Google Ads is a simple but powerful way to improve your ad performance. It works by running two versions of an ad, usually with one small difference like the headline or CTA, and seeing which one gets better results. Over time, this helps you spend smarter, boost click-through rates, and get more…