Tag: b2b marketing

How to Use LinkedIn for B2B Marketing to Grow Your Business

Aug 25, 2025

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by

Sakshi Jonwal

in Marketing

For B2B, LinkedIn isn’t just another social app you scroll through, it’s where business really happens. It’s where decision-makers spend time, where people share ideas that actually shape industries, and honestly, it’s where conversations often lead to deals. So when we talk about using LinkedIn for B2B marketing, we’re basically talking about showing up in…
AI in B2B Marketing: Use Cases, Tools, & How to Get Started

Jun 12, 2025

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by

Sakshi Jonwal

in Artificial Intelligence, Marketing

Let’s face it: B2B marketing has always been a bit of a beast. You’re dealing with longer sales cycles, more stakeholders in the buying process, niche target audiences, and a constant battle to prove ROI. Unlike B2C, where campaigns can be emotional and impulsive, B2B marketing is all about logic, timing, and precision. And that’s…