Tag: ai
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What’s the Future of Product Marketing in the Era of AI Search?
Introduction Product marketing isn’t what it used to be. Things are moving fast. Faster than most companies can keep up with. The future of product marketing is being reshaped by AI search technologies. People don’t just scroll through a list anymore. They want answers that feel fast, relevant, and personal. Some quick points to keep…
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AI Product Recommendations: Optimize Your Products for AI
Introduction AI product recommendations have quietly become one of the biggest drivers of online sales. Basically, they’re suggestions that a user is likely to click on or buy, based on patterns in data. It’s not magic. It’s math and observation, constantly learning from how people interact with products. For businesses in 2025, the stakes are…
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AI in B2B Marketing: Use Cases, Tools, & How to Get Started
Let’s face it: B2B marketing has always been a bit of a beast. You’re dealing with longer sales cycles, more stakeholders in the buying process, niche target audiences, and a constant battle to prove ROI. Unlike B2C, where campaigns can be emotional and impulsive, B2B marketing is all about logic, timing, and precision. And that’s…
