Tag: Affiliate Marketing
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Affiliate Marketing Statistics 2025
Introduction Affiliate marketing in 2025 is worth over $37 billion worldwide, and honestly, it doesn’t look like it’s slowing down anytime soon. Around 81% of brands are already using it in some way, which makes total sense because it’s one of the easiest ways to scale sales without taking big upfront risks. The catch? The…
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Affiliate Marketing vs Performance Marketing: What’s the Difference, Really?
Affiliate marketing vs performance marketing is a common comparison for marketers looking to drive ROI-based campaigns. While affiliate marketing is a type of performance marketing that pays third-party partners (affiliates) for driving sales or actions, performance marketing covers a broader range of channels – like paid ads, influencer marketing, and affiliate programs – where brands…
