Best Landing Page Builders in 2025

Landing page builders in 2025 are basically the backbone of online marketing. In simple terms, it’s just a tool that lets you make focused pages where you send people after clicking your ad or link. Those pages decide if someone signs up, buys, or leaves. And the truth is, choosing the right builder can massively change how much return you see on your campaigns.

What Makes the Best Landing Page Builder?

When you’re picking a landing page builder, it’s less about fancy features and more about whether it actually makes your life easier. You don’t want to fight with code when you’re rushing a campaign. A drag-and-drop editor is a lifesaver, it lets you move stuff around quickly and test ideas on the fly. Mobile matters too. Most people check pages on their phone first, so if your layout breaks there, you’ve lost them. And don’t forget testing. Builders that let you run quick A/B tests or check simple analytics save you from guessing. Templates are helpful as a starting point, integrations save time, and pricing plus scalability just depend on where you’re at in business.

So, what should you look for?

• Drag-and-drop that actually works fast
  
• Pages that adjust cleanly on mobile
  
• Built-in testing and easy stats
  
• Templates you can tweak for your industry
  
• Smooth connections with your email/CRM/payments
  
• Pricing that makes sense for how often you’ll use it
  
• Room to scale if your business grows

How to Choose the Right Landing Page Builder for Your Business

1. Match builder to business size

Freelancers and solopreneurs don’t need bloated features. Something lightweight, affordable, and quick to launch is ideal. Small businesses usually need more, like integrations with their email and CRM. Enterprises? They’re on a whole different level, needing customization, permissions, and deep analytics. It’s better to pick a tool that fits your stage instead of overspending early.

2. Lead generation use case

If the goal is building an email list, you’ll want a builder that focuses on simple, conversion-ready forms. Clean layouts with strong CTA buttons work best here. You don’t need too many bells and whistles. The page just has one job, get that lead. And the right builder keeps the process smooth.

Also Read: Best Lead Generation Software

3. E-commerce product sales

Selling products requires more than a form. You’ll want features like payment gateways, upsells, and product galleries built-in. A builder that’s made for e-commerce can handle all this without needing dozens of add-ons. The experience should feel seamless to the buyer, otherwise, they’ll abandon the page before checkout.

4. SaaS demo signups

SaaS landing pages are usually about signups for demos, free trials, or onboarding. Here you’ll need templates built for software, plus the ability to highlight benefits and show screenshots or videos easily. Some builders even have signup flows ready, which saves a ton of time when you’re testing different offers.

5. Course creators & digital products

If you’re selling a course or coaching program, not every builder will cut it. You’ll want one that connects with course platforms or lets you deliver digital products directly. Builders like Kajabi or ConvertKit, for example, lean heavily into this space, so you can build a landing page and deliver your content without extra tools.

6. Deployment style

Some tools are cloud-based, you log in and build right away, no hosting headaches. Others are WordPress plugins, which makes sense if your whole site already runs on WordPress. Then there are standalone platforms, usually for bigger teams that want more customization and control. It’s worth deciding upfront which setup makes life easier for you.

Also Read: What is a Landing Page?

20 Best Landing Page Builders (2025 Edition)

1. PageCloud – Easy-to-use drag-and-drop builder

PageCloud is one of those tools that just feels comfortable the moment you use it. You drag stuff around, drop it where you like, and it just works. It’s not overloaded with features, but that’s the point, you can launch something clean and functional without waiting on a designer or dev.

• Visual editor, no code
  
• Smooth learning curve
  
• Works well for solo founders

2. Justuno – CRO-focused landing pages

Justuno isn’t your typical landing page builder. It leans heavily into conversions, pop-ups, exit offers, little nudges that keep people engaged. If you’re driving ad traffic, it can really help squeeze extra leads out of the same budget. It’s more tactical than flashy, which is exactly what some businesses need.

• Conversion-focused features
  
• Pop-ups and exit intent tools
  
• Good fit for e-commerce

3. Moosend – Email marketing + landing pages

Moosend is an interesting pick because it blends two things: email marketing and landing pages. So instead of juggling separate tools, you can build a page, capture a lead, and drop them straight into a sequence. For small businesses trying to stretch their budget, that simplicity goes a long way.

• Landing pages + email automation
  
• Affordable starter plans
  
• Suits SMBs and lean teams

4. Kartra – All-in-one funnel & landing page platform

Kartra is almost like a command center for online businesses. You get landing pages, sales funnels, membership areas, email, everything under one roof. It’s not the cheapest, but for coaches, consultants, or course sellers who want fewer moving parts, it really does simplify the whole setup.

• Complete business toolkit
  
• Funnels and memberships included
  
• Great for digital product sellers

5. Leadpages – Best for product-focused landing pages

Leadpages has been around for years, and it’s still a solid choice in 2025. It’s simple, affordable, and designed to get pages live fast. If you’re running ads or launching a product, you don’t always need crazy custom features, you just need a page that looks good and converts.

• Budget-friendly pricing
  
• Pre-made conversion templates
  
• Reliable for SMB campaigns

Enroll Now: Advanced Digital Marketing Course

6. Beefree – HTML email + landing page design

Beefree started as an email design tool, but the landing page side is actually really handy too. The templates are modern and flexible, and you can export them if needed. It’s perfect if you want your emails and pages to have the same look without hiring a designer every time.

• Clean, modern templates
  
• Easy drag-and-drop design
  
• Consistency across emails + pages

7. Unbounce – AI-powered templates & A/B testing

Unbounce has been the go-to for serious marketers for a long time, and it still holds its ground in 2025. The templates are designed to convert, and the A/B testing is baked right in. If you run a lot of paid ads, this tool can really sharpen your ROI.

• Conversion-driven templates
  
• Strong A/B testing tools
  
• Great for ad-heavy campaigns

8. Landingi – Affordable landing page builder for SMBs

Landingi doesn’t try to be everything, it’s straightforward and affordable, which makes it a great choice for small and mid-size businesses. You get templates, integrations, and analytics without paying premium prices. It may not be the fanciest tool out there, but it gets the job done reliably.

• Affordable monthly plans
  
• Easy integrations with CRMs
  
• Good balance of features for SMBs

9. Instapage – Premium builder for ad campaigns

Instapage feels more polished than most builders. It’s made for marketers who are serious about advertising, especially when every click costs money. The personalization options and fast page loads make it ideal if you’re scaling campaigns and need precision. The price is higher, but it earns its keep.

• Premium ad campaign features
  
• Personalization and dynamic text
  
• Strong performance on mobile

10. Carrd – Best free landing page builder

Carrd is the definition of simple. It’s lightweight, often free (or very cheap), and perfect for one-off projects or personal pages. You won’t get enterprise-level features, but if you just need a clean, single-page site that works, Carrd is hard to beat for the price.

• Free or low-cost plans
  
• Great for personal or simple projects
  
• Minimalist and fast to set up

11. ConvertKit – Landing pages for email newsletter growth

ConvertKit is built with creators in mind, bloggers, podcasters, coaches, and anyone trying to grow a newsletter. The landing pages are basic but effective, and they connect directly with ConvertKit’s email automation. It’s less about fancy design and more about building an audience that sticks around.

• Focused on audience growth
  
• Simple but effective templates
  
• Perfect for creators and writers

12. Zapier Interfaces – Landing pages with automation

Zapier Interfaces is fairly new, but it’s clever because it ties straight into Zapier’s automation system. You can build simple landing pages and instantly connect them with thousands of apps, CRMs, spreadsheets, email platforms, whatever you’re using. It’s not flashy, but for workflow automation, it’s incredibly useful.

• Landing pages + automation flows
  
• Connects to 5,000+ apps
  
• Great for workflow-heavy businesses

13. GetResponse – Marketing automation + landing pages

GetResponse has been around as an email platform, but the landing page builder inside it is surprisingly strong. It works especially well for people who want everything under one roof: email, automation, webinars, and landing pages. It’s not the most modern-looking tool, but the value is undeniable.

• Landing pages + email marketing
  
• Webinar hosting included
  
• Best for SMBs needing an all-in-one

14. Elementor – WordPress-based landing page tool

Elementor is almost a household name in the WordPress space now. It’s a drag-and-drop builder plugin that makes WordPress sites look modern without coding. For landing pages, it gives you total freedom if you’re already using WordPress. It can be heavier than cloud tools, but the flexibility is unmatched.

• Popular WordPress plugin
  
• Total design freedom
  
• Great for users already on WordPress

15. ClickFunnels – Best for complete sales funnels

ClickFunnels is more than landing pages, it’s funnels, upsells, checkout flows, memberships, all of it. Some people find it a little clunky, but the truth is, it’s built for selling. If your focus is revenue rather than just leads, ClickFunnels has proven itself over and over.

• Full funnel builder
  
• Checkout and upsell flows
  
• Strong fit for digital marketers and sellers

16. Shogun Page Builder – Shopify-focused landing pages

Shogun is built for e-commerce, specifically Shopify users. You can build landing pages that fit perfectly with your store, without touching code. It helps when you want to test offers or create special product pages. It’s not for everyone, but if you’re on Shopify, it feels native.

• Tailored for Shopify stores
  
• Drag-and-drop customization
  
• Good for e-commerce landing pages

17. Kajabi – Landing pages for course creators & coaches

Kajabi has built a reputation as the go-to for course creators. It lets you build landing pages, host your course, process payments, and even send emails. The landing pages are geared toward education and coaching, which makes it very focused, probably too niche for some, but perfect for its audience.

• All-in-one for course creators
  
• Landing pages + course hosting
  
• Suited for coaches and educators

18. ShortStack – Contest & giveaway landing pages

ShortStack is a bit different from most builders because it specializes in contests, giveaways, and interactive campaigns. Instead of just collecting leads with a form, you can run quizzes, spin-to-win promos, or social media contests. It’s niche, but if engagement is your goal, it’s a fun and powerful option.

• Built for contests and giveaways
  
• Interactive campaign templates
  
• Good for engagement-driven marketing

19. OptimizePress – WordPress landing page & funnel builder

OptimizePress is another strong option if you’re deep into WordPress. It’s been around for years, and while it doesn’t always get as much hype as Elementor, it’s reliable for building landing pages and even simple funnels. If you want control without leaving WordPress, it’s a solid pick.

• WordPress-based landing page builder
  
• Includes funnel creation tools
  
• Great for entrepreneurs on WordPress

20. Swipe Pages – AMP-powered mobile-first landing pages

Swipe Pages was built for a world where mobile traffic dominates. The AMP framework makes pages load lightning fast on phones, which matters more than people realize. If you’re pushing mobile ads, this tool helps you avoid drop-offs from slow-loading pages, and it keeps the designs sleek.

• AMP-powered fast pages
  
• Mobile-first design focus
  
• Works well with ad campaigns

Also Read: AI Landing Page Optimization

Comparison Table: Best Landing Page Builders 2025

Tool	Best For	Pricing Model	Notable Feature
PageCloud	Freelancers, solopreneurs	Monthly / yearly	Smooth drag-and-drop editor
Justuno	E-commerce CRO campaigns	Monthly subscription	Pop-ups & exit-intent targeting
Moosend	SMBs needing email + landing pages	Affordable monthly tiers	Built-in email marketing automation
Kartra	Digital product sellers, coaches	Monthly / yearly	All-in-one funnels + memberships
Leadpages	Product launches & SMB campaigns	Monthly / yearly	Conversion-optimized templates
Beefree	Agencies & marketers	Free + paid plans	Beautiful email + page templates
Unbounce	Ad-heavy marketers	Monthly subscription	AI-powered templates & A/B testing
Landingi	Small and mid-sized businesses	Affordable monthly plans	Easy CRM integrations
Instapage	Premium ad campaigns	Higher monthly pricing	Personalization & fast page loads
Swipe Pages	Mobile-first advertisers	Monthly / yearly	AMP-powered landing pages
Carrd	Simple, personal projects	Free + very cheap plans	Minimalist, quick setup
ConvertKit	Creators & newsletter growth	Free + paid plans	Direct tie to email sequences
Zapier Interfaces	Workflow-heavy businesses	Monthly subscription	Native Zapier automation
GetResponse	SMBs wanting all-in-one	Monthly / yearly	Email, webinars, and landing pages
Elementor	WordPress users	Free + pro version	Full design freedom in WordPress
ClickFunnels	Full sales funnels	Monthly subscription	Funnels, upsells, checkouts
Shogun	Shopify stores	Monthly subscription	Native Shopify integration
Kajabi	Course creators, coaches	Monthly / yearly	Course hosting + landing pages
ShortStack	Contests & giveaways	Monthly subscription	Interactive campaign templates
OptimizePress	WordPress entrepreneurs	One-time + yearly plans	WordPress funnel & landing page builder

Common Mistakes to Avoid When Using Landing Page Builders

1. Overloading with too much text or visuals

A lot of people try to cram every single thing onto one page, endless paragraphs, videos, carousels, all of it. The problem is visitors don’t read that much. They skim. When a page feels heavy, they bail. Keep it lighter so the one action you want stands out.

2. Ignoring mobile responsiveness

Here’s the truth, most people landing on your page are on their phone, not a laptop. Yet so many pages still break when you shrink the screen. Buttons get cut off, text is too small, load speed tanks. If you don’t check mobile, you’re losing sales without even realizing.

3. Using generic templates without customization

Builders come with nice templates, sure, but if you just swap the logo and hit publish, it looks like a dozen other pages out there. Audiences notice that. Small edits, your colors, better photos, rewriting headlines in your voice, go a long way. A little personality beats “default template” every time.

4. Forgetting to track analytics and conversions

This one stings because it’s so common. People launch a shiny page and then never set up tracking. No Google Analytics, no pixel, nothing. Which means they have no clue what’s working. Without numbers, you’re just guessing. Even basic conversion tracking is better than flying blind.

5. Not running A/B tests on CTAs and headlines

Your headline and button copy matter more than most of the design. But too often, folks write them once and leave it. Testing two variations, different wording, button colors, even placement, can completely change results. If you’re not testing, you’re basically leaving conversions sitting on the table untouched.

Also Read: 7 Reasons why you need a Landing Page

Conclusion

Landing page builders have really changed how businesses approach online marketing. You don’t need to hire a designer for every small campaign anymore, you can just jump in, put together a page, and start running traffic. That’s a big deal if you’re testing offers or trying to move quickly. But here’s the catch: no single builder is perfect for everyone. What works for an e-commerce brand might not suit a coach or a SaaS company. The trick is to choose one that lines up with what you’re actually trying to achieve, and also what you’re willing to pay. Don’t overcomplicate it. Pick a tool, get a campaign live, watch the numbers, and tweak. That’s how you find what works.

FAQs on Best Landing Page Builders