Category: Research
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Advantages and Disadvantages of Marketing Research
If you’re involved in business, you might be familiar with marketing research and its role in understanding target markets. Marketing research involves collecting and analyzing data related to marketing activities, strategies, and the effectiveness of campaigns. While it offers many benefits, like gaining valuable insights and making better decisions, it also comes with challenges. In…
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Understanding the Scope of Marketing Research
Marketing research is an essential component of any successful marketing strategy. Unlike market research, which focuses on gathering data about the market size, competitors, and target audiences, marketing research focuses on understanding the effectiveness of marketing efforts, consumer behaviour, and brand positioning. In this blog post, we will explore the extensive scope of marketing research,…
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Objectives of Marketing Research: Why is it done + Examples
Marketing research is a critical function in any business, guiding strategic decisions that can make or break a product or service in the marketplace. Unlike market research, which focuses on understanding the broader market, marketing research focuses on Aspiring Product marketers the specifics of marketing activities. It seeks to understand consumer behaviors, optimize campaigns, and…
