Category: Marketing Case Study
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Uniqlo Case Study: Brand Strategy, Marketing & Growth
When we talk about fashion brands today, some names come to mind very quickly, Zara, H&M, Forever 21, and, of course, Uniqlo. But Uniqlo is not just another clothing brand. It’s very different from the rest. Even though Uniqlo sells clothes that are simple, it has become a huge success. It now has thousands of…
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Zomato Case Study: A Masterclass in Digital Growth, Branding & Customer Love
If you’ve ever been too lazy to cook or just craved something good, chances are you’ve opened Zomato. It’s that go-to app most of us use when we’re hungry and want food fast. Over the years, it’s gone from a simple restaurant finder to one of the biggest food delivery platforms in India. But Zomato…
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Coca-Cola Case Study: Unpacking Its Iconic Marketing Strategy
Coca-Cola is everywhere. Whether you’re in India, the U.S., Europe, or even a small island somewhere, you’ll probably find a bottle of Coke. That’s how deep their global reach goes. But it’s not just about selling drinks. Coca-Cola has built an emotional connection with people. Over the years, it’s become a part of celebrations, traditions,…
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Amazon Case Study: Decoding Its Success
You’ve probably ordered from Amazon more times than you can count. But it’s wild to think it all started as a simple online bookstore run out of Jeff Bezos’ garage back in 1994. No warehouses, no Prime, no Alexa- just books and a bold idea. Fast forward to today, and Amazon isn’t just a store.…
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McDonald’s Case Study: Key Strategies – Marketing, Franchise, Innovation
When you think of fast food, McDonald’s probably pops into your head first. And that’s no accident. From its modest start, McDonald’s has exploded into one of the most recognized brands worldwide. Today, you’ll find those golden arches in over 120 countries, feeding more than 69 million people every day — that’s roughly 1% of…
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Starbucks Case Study: Marketing Strategy & Growth
When you think of Starbucks, you probably picture more than just a cup of coffee. For millions, it’s a space to work, unwind, or simply enjoy a comforting routine. Starbucks didn’t just sell coffee—it sold an experience, one that turned a common beverage into a premium lifestyle symbol. In this blog, we’ll dive into the…
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Netflix Case Study: Marketing Strategies and Tactics
How do you turn movie nights into a global habit—and make more than 300 million people feel like the story was written just for them? Netflix didn’t just ride the wave of change; it made the wave. What began as a DVD-by-mail service quietly dismantled an entire industry and reshaped how we watch, feel, and…
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Amul Case Study: Business Model, Marketing & Success Story
Amul is one of the most loved brands in India. But it’s more than just a dairy brand – it’s a movement that changed the lives of millions of farmers. In this Amul case study, we’ll explore how Amul began, the reason behind its success, how its unique business model works, and the smart marketing…
