Author: Sakshi Jonwal
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Evergreen Content Marketing: The Complete Guide
Introduction Most campaigns are loud for a week and then… nothing. Ads stop running, trending posts fade, and the buzz dies. Evergreen content doesn’t really play by those rules. You publish it once and, if you’ve done it right, it just keeps pulling people in. That’s the real beauty of it. A solid “how-to” article…
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Agentic AI vs LLMs: Key Differences in 2025
Agentic AI vs LLMs: Overview Agentic AI vs LLMs isn’t just a buzzword clash; it’s shaping how businesses and researchers think about the future of technology. The way AI has evolved is honestly wild. We’ve gone from machines that could only follow strict rules to systems that now feel almost alive in how they adapt…
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Interactive Content Marketing: The Future of Engagement
What is Interactive Content Marketing? If you’ve been in marketing for even a few months, you’ve probably noticed that static content doesn’t hit the way it used to. Blog posts, PDFs, even videos, they’re all still important, but people scroll past them faster than ever. That’s where interactive content marketing comes in. At its core,…
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Best AI Marketing Courses in India
Introduction Marketing in India has changed more in the last three years than it probably did in the previous decade. The reason? AI. It’s showing up everywhere – customer chats that don’t feel robotic, ads that somehow know what you were about to search, campaigns that almost run on autopilot. AI isn’t just saving time;…
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Content Marketing Trends 2025
Why Content Marketing Still Matters Every couple of years someone declares that content marketing is “done.” And yet here we are in 2025, and it’s still one of the biggest growth areas for brands. If anything, it’s stronger. Content marketing, at its simplest, is just… telling stories, sharing knowledge, creating things people actually want to…
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Agentic AI Trends: The Future of Intelligent Autonomous Systems
Introduction Every few years, the conversation around artificial intelligence takes a big leap. A while back it was all about predictive analytics. Then generative AI came along and changed how we thought about content and automation. Now, the spotlight is shifting again, this time toward something called Agentic AI. Why does this matter in 2025?…
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PPC vs Social Media Ads: Which Works Best for Your Business in 2025?
Introduction Over the last few years, paid advertising has gone from “nice to have” to “must have.” Organic reach is falling everywhere. Algorithms keep changing. And if a business wants visibility quickly, ads are usually the fastest way to make it happen. The tricky part is deciding where to put the money. Most brands end…
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Content Distribution Strategy: A Complete Guide
Introduction Every business today is producing content. Blogs, reels, YouTube videos, podcasts, you name it. But here’s the hard truth: creating content is only half the job. If no one sees it, it’s almost pointless. That’s where content distribution steps in. A content distribution strategy is simply about making sure your work doesn’t disappear into…
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Social Media Growth Strategies (Latest & Proven in 2025)
The best social media growth strategies in 2025 focus on short-form video (Reels, TikTok, YouTube Shorts), building authentic communities, and balancing organic content with paid ads. Success comes from clear goals, consistent posting, and platform-specific tactics, like carousels on Instagram, storytelling on TikTok, or thought leadership on LinkedIn. AI tools now help with scheduling, personalization,…
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How to Use LinkedIn for B2B Marketing to Grow Your Business
For B2B, LinkedIn isn’t just another social app you scroll through, it’s where business really happens. It’s where decision-makers spend time, where people share ideas that actually shape industries, and honestly, it’s where conversations often lead to deals. So when we talk about using LinkedIn for B2B marketing, we’re basically talking about showing up in…
