Author: Sakshi Jonwal
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ORM in Social Media – The Complete Guide
Introduction Online Reputation Management (ORM) in social media is the ongoing effort to control how a brand, business, or public figure is perceived on platforms like Instagram, Facebook, LinkedIn, TikTok, and X. Unlike static websites, social platforms move at lightning speed, conversations spread instantly, and people expect immediate responses. ORM here is about monitoring brand…
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AI Photo Generator Tools: The Complete Guide (2025 Edition)
Overview AI photo generator tools have quickly moved from being “interesting experiments” to becoming everyday essentials in 2025. These platforms allow anyone to create images in seconds by simply typing a description. What used to demand design skills or professional editing can now be done in minutes. Businesses are turning to them for speed, creators…
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What is Brand Storytelling in 2025
Brand storytelling is when a business uses a story, not just a sales pitch, to connect with people. It’s less about “here’s our product” and more about “here’s why we exist and what we stand for.” The goal isn’t perfection, it’s connection. A good brand story makes people feel something: trust, hope, belonging, even pride.…
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AI Infographic Generator Tools: Why They’re Changing the Game
Making infographics from scratch is a pain. You’ve got the data, maybe some rough ideas in your head, but turning that into something clean and visually appealing? That’s a whole other skillset. And unless you’re a pro designer, it usually ends up taking way more time than it should. This is where AI infographic generator…
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Why is SEO Important for Business in 2025
Introduction Picture this, you open your laptop, type your own business name or the service you offer into Google, and… silence. You’re nowhere to be seen. Maybe you’re buried on page two, maybe three, or maybe you don’t show up at all. Meanwhile, a competitor you know isn’t half as good keeps appearing at the…
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H&M Case Study 2025
Introduction H&M has been around long enough that most of us have either shopped there or at least walked past one of their massive storefronts. They’re not just another fashion retailer; they’re one of the biggest names in the game, with a presence in nearly every major market. But being big also comes with pressure.…
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Best Email Drip Campaign Software in 2025
The best email drip campaign software is less about big promises and more about making your life easier. These tools basically let you set up emails that go out on their own – welcomes, follow-ups, reminders – without you sitting there hitting send. ActiveCampaign is a favorite for advanced automation, HubSpot is great if you…
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Which Digital Marketing Course is Best
Why Choosing the Right Digital Marketing Course Matters Not every course out there is worth your time, and that’s the plain truth. Some are built well, others… not so much. The right one can set you up for a strong career. The wrong one can feel like burning money. Here are a few things that…
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Affiliate Marketing Statistics 2025
Introduction Affiliate marketing in 2025 is worth over $37 billion worldwide, and honestly, it doesn’t look like it’s slowing down anytime soon. Around 81% of brands are already using it in some way, which makes total sense because it’s one of the easiest ways to scale sales without taking big upfront risks. The catch? The…
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Dove – The Real Beauty Campaign | Product Marketing Case Study
Introduction When people talk about purpose-driven marketing, Dove – The Real Beauty Campaign is almost always part of the conversation. Launched in 2004, it became more than just a series of ads, it was a cultural shift. Dove moved away from perfect, airbrushed models and put real women front and center. Why does this matter…
