Author: Sakshi Jonwal
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Power BI Heatmap: A Step-by-Step Guide
Does a spreadsheet full of numbers ever make your brain freeze? That feeling of data overload is precisely why heatmaps have become such a game-changer in business intelligence. When a regional sales manager couldn’t figure out why certain stores consistently underperformed, a simple Power BI heatmap revealed that sales plummeted during local sporting events—a pattern…
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Power BI vs Excel: Key Differences & Dashboard Comparison Guide
Ever looked at a huge spreadsheet and thought, “There must be a better way to do this?” Or spent hours updating reports, only to do it all over again next week? You’re not alone. When it comes to handling data, the Power BI vs Excel debate is more relevant than ever. Microsoft Excel has been…
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AI in Marketing Strategy – How to 10x your Marketing Outcomes using AI Tools and Workflows
Marketing is tough these days. Everyone’s fighting for attention online, and the old ways just don’t cut it anymore. That’s where AI comes in. It’s not just fancy tech – it’s a real game-changer for marketing. This guide explains AI in marketing strategy without the complicated jargon. We’ll show you how it helps understand what…
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Scope of Performance Marketing: Career Options and Future
Ever wondered why some marketing campaigns hit the jackpot while others burn through budgets with nothing to show? The secret lies in performance marketing—where every dollar spent is tied to measurable results. Unlike traditional marketing’s “spray and pray” approach, performance marketers thrive in a world of clicks, conversions, and ROI. As businesses increasingly demand proof…
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What is UX Copywriting? Difference between UX Writing & Copywriting
Imagine visiting a website, but instead of clear instructions, you’re met with confusing buttons and vague messages. Frustrating, right? That’s where UX copywriting comes in—it’s the secret ingredient that makes digital experiences smooth, intuitive, and user-friendly. UX copywriting isn’t about selling—it’s about guiding. It helps users navigate apps, websites, and products effortlessly with clear and…
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Core Components of Power BI for Better Data Insights
Ever stared at a spreadsheet wondering how to make sense of all those numbers? You’re not alone. Raw data can be like a locked treasure chest – valuable but useless until you have the right keys. Microsoft Power BI provides those keys, transforming your data into clear, actionable insights. Understanding the core Components of Power…
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16 Best AI Voice Generator Tools in 2025
AI Voice Generator Tools AI voice tools aren’t brand new, but the way they’ve grown lately feels different. A few years ago, if you typed in some text, you’d get back a robotic voice that made you want to turn it off after two minutes. Now? The voices are smoother, easier to listen to, and…
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How to Become a Successful Product Marketing Manager: Experts Answer
Every great product has a story waiting to be told. But who transforms complex technologies into messages that capture people’s imagination? Product Marketing Managers are the hidden champions who breathe life into products, turning technical features into compelling narratives that customers can’t resist. If you’ve dreamed of a career that combines strategic thinking, creativity, and…
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LinkedIn X-Ray Search: The Hidden LinkedIn
What if you could search LinkedIn in a way that reveals profiles you wouldn’t normally find? Imagine a method that helps you go beyond LinkedIn’s regular search and discover professionals who match your exact needs. This is the power of LinkedIn X-Ray Search—a smart way to use Google to find hidden LinkedIn profiles. It allows…
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What is Conversion Copywriting: Importance, Process, Examples
Ever wondered why some websites make you click that “Buy Now” button almost instantly, while others leave you scrolling away? Welcome to the world of conversion copywriting—a powerful art of turning words into action. What is conversion copywriting? It’s like a digital salesperson, strategically crafting messages that speak directly to your audience’s hearts and minds.…
