Author: Sakshi Jonwal
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Top 10 Rank Tracking Tools in 2025
Introduction Rank tracking tools are more than just numbers on a screen. They’re the pulse of your SEO strategy. Without them, it’s hard to know which pages are actually performing and which are just floating in obscurity. Here’s the deal: Why Rank Tracking Tools Are Essential in 2025 Rank tracking isn’t just a nice-to-have. These…
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Grammarly Case Study 2025
Introduction to Grammarly Case Study Grammarly is one of the leading writing assistant tools, helping millions of users enhance clarity, grammar, and style in their writing. From casual writers to enterprise teams, it offers a mix of AI-powered editing, tone suggestions, and workflow integration. In today’s SaaS landscape, performance marketing and precise audience targeting are…
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Leveraging Customer Data to Improve Campaign ROI
Introduction Campaign ROI is basically how much bang we get for our marketing buck. It’s simple in theory: how much money a campaign brings in versus how much we put into it, but in practice, it’s where a lot of businesses stumble. You can spend thousands on ads, emails, or social content and never really…
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Customer Retention Strategies (2025 Guide)
What Are Customer Retention Strategies and Why Do They Matter in 2025? Customer retention strategies are simply the methods businesses use to keep people coming back. It’s less about chasing new faces and more about building steady, lasting relationships with the ones already there. Why does this matter in 2025? A simple reason: it’s cheaper.…
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15 Best AI Podcast Editing Tools in 2025
What Are AI Podcast Editing Tools? Podcast editing used to be a grind, hours of trimming, cleaning, and stitching things together just to get one episode out. That’s where AI podcast editing tools step in. They’re basically software that uses smart automation to handle the messier parts of production. Think of them as assistants that:…
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PR and Social Media Marketing: 2 Sides of the Same Coin
Introduction PR and social media marketing often get mixed up, and honestly, it makes sense. Both deal with how people view a brand, but they do it in different ways. PR leans on credibility and reputation. Social media pushes speed, reach, and daily engagement. In today’s digital-first world, the two can’t really be separated anymore.…
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AI Video Captioning Tools 2025 – Features, Pricing, and Best Picks
Introduction Videos are everywhere these days. But let’s be honest, not everyone watches with sound on. People scroll, multitask, or just sit in public spaces. That’s why captions matter. They make content understandable without sound. They make videos more accessible. They make people stay longer. On top of that, captions help reach a global audience.…
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Blinkit Case Study 2025 (Product Marketing Case Study)
Introduction: Blinkit Case Study Overview Blinkit, previously known as Grofers, has changed a lot over the years. What started as a regular online grocery service is now India’s go-to ultra-fast delivery platform. The promise is simple: groceries at your doorstep in about 10 minutes. It sounds almost unbelievable, but that’s exactly what Blinkit is built…
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Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World
What Are Authentic Customer Relationships? When we talk about authentic customer relationships, it’s really about how people feel when they deal with a brand. Not some marketing line, not a fancy campaign, just a real connection. Trust, honesty, and feeling like someone actually pays attention, that’s the core. In today’s digital world, it’s tricky because…
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Conversational Intelligence Software in 2025
What is Conversational Intelligence Software? Conversational intelligence software, or CIS, is basically a tool that helps businesses make sense of their conversations. Calls, chats, meetings, it listens, transcribes, and points out patterns. The goal isn’t just to store information, it’s to understand it and act on it. In 2025, these tools matter a lot more…
