Author: Sakshi Jonwal
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Societal Marketing Concept: Benefits, Examples & Key Pillars
Over the past few decades, marketing has evolved well beyond promoting products and services. Today, businesses are rethinking how they engage with consumers and the larger world. Enter the societal marketing concept. This approach goes beyond profit-making and focuses on creating meaningful value for consumers, society, and the environment. If you’re a business professional, CSR…
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12 Types of Filters in Power BI That Make Reports Better
Want to make your Power BI reports more useful and focused? Filters are one of the best tools for drilling into your data and showing only what matters. Whether you’re a data analyst or building reports for decision-makers, the right filters help you present clear, meaningful insights. In this guide, we’ll break down the types…
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What is Firmographic Segmentation: Key Data for B2B Marketing Success
When it comes to B2B marketing, targeting the right companies is just as important as targeting the right individuals. But how can businesses effectively identify and group organizations with similar needs and traits? The answer lies in firmographic segmentation. This guide will explain what is firmographic segmentation, why it’s essential for B2B marketing, and how…
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What is Multimodal AI? The Future of AI
Artificial intelligence is evolving at breakneck speed. Among all these advancements, multimodal AI is quickly becoming a buzzword in 2025. But what is Multimodal AI, and why is everyone in the tech world talking about it? Imagine an AI system that can understand text, images, audio, and video simultaneously, making its understanding of context and…
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Blue Ocean Strategy: Meaning, Tools & Real World Examples
Ever felt like your business is drowning in a sea of competitors? Traditional markets today are increasingly crowded, with companies fighting for the same customers and slashing prices just to stay afloat. But what if there’s a way out? Enter Blue Ocean Strategy – a revolutionary approach that contrasts crowded “red oceans” of competition with…
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Types of Advertising Agencies and Their Roles
Ever wondered why some ads make you reach for your wallet while others make you reach for the remote? The secret often lies behind the scenes—with the advertising agency a brand chooses. Modern advertising has evolved from simple newspaper ads to complex multi-channel strategies. Picking the right agency type isn’t just a business decision; it’s…
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360 Degree Marketing: Importance, Key Challenges, and Solutions
Ever feel like your marketing efforts are scattered shots instead of a cohesive strategy? That’s where 360 degree marketing comes in. In 2025, brands can’t afford to focus on just one or two channels—customers expect a seamless experience everywhere they interact with you. This approach isn’t just a buzzword; it’s about making sure your messaging…
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Vertical Marketing System: Types, Benefits & How to Implement One
For business owners and marketing managers, a cohesive and efficient marketing approach isn’t just a “nice-to-have”—it’s essential. Traditional marketing strategies often focus on horizontal collaborations or loosely connected partnerships, but for many, the key to success lies in streamlining operations and working in unity. This is where Vertical Marketing Systems (VMS) provide a game-changing advantage.…
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Conditional Formatting in Power BI: A Comprehensive Guide
Are you tired of looking at plain numbers in your Power BI reports? Do you wish important trends would just jump off the screen? This is exactly what conditional formatting in Power BI helps you do. It turns ordinary data tables into easy-to-understand visual displays that show what really matters. Whether you track sales numbers,…
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Top AI Email Writers: Generate High-Impact Emails
Ever stared at a blank email, struggling to find the right words? You’re not alone. Many of us waste precious minutes (or hours!) crafting emails that could be written in seconds with the right tools. That’s where AI email writers come in – they’re changing how we handle daily communication by taking the guesswork out…
