Author: Sakshi Jonwal
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What is Social Media Optimization? Guide + Quick Checklist
In a world where over 4.9 billion people scroll through social media daily, simply posting content isn’t enough anymore. The digital noise is deafening. That’s where social media optimization enters—transforming random posting into strategic communication that cuts through the clutter. Whether you’re a small business owner confused by algorithm changes or a marketer seeking better…
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How to Generate Leads in Sales: Proven Strategies for High-Quality Conversions
If your sales team is tired of chasing the wrong people or making calls that go nowhere, you’re not alone. Learning how to generate leads in sales can change that. It’s all about finding people who actually need what you’re offering—and reaching them the right way. In this guide, we’ll walk through simple, proven ways…
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On-Premises Data Gateway: Setup, Types & Uses
Organizations today face significant challenges in integrating data across cloud and on-premises environments. As businesses adopt more cloud services while maintaining existing on-premises infrastructure, establishing reliable connections between these environments becomes critical. The on-premises data gateway serves as a crucial bridge, enabling secure and efficient data transfer without compromising security or performance. This comprehensive guide…
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Amul Case Study: Business Model, Marketing & Success Story
Amul is one of the most loved brands in India. But it’s more than just a dairy brand – it’s a movement that changed the lives of millions of farmers. In this Amul case study, we’ll explore how Amul began, the reason behind its success, how its unique business model works, and the smart marketing…
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Digital Advertising Intelligence: Your Key to Smarter Campaigns
Ever feel like you’re throwing money at online ads without knowing what works? Digital advertising intelligence is your solution. It’s basically a way to use data to see which ads work and which don’t. Think of it as a spy tool that shows you what your competitors are doing, plus tells you if your own…
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How to Become a Market Research Analyst: Steps and Skills
Ever wondered how brands know exactly what customers want before they even ask? That’s when market research analysts step in to decode the data behind consumer behavior. These professionals help companies make smart decisions by studying people, products, and markets. They gather and examine data to spot trends, understand customers, and improve marketing efforts. In…
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Red Ocean Strategy: Competing in Crowded Markets
Ever feel like your business is swimming with sharks, all fighting for the same customers? That’s the Red Ocean Strategy in action. In today’s crowded marketplace, most companies battle in these bloody waters, competing fiercely for limited market share while watching their profits shrink. Despite the rise of innovative approaches, the Red Ocean Strategy remains…
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Instagram Ads Cost: How Much Do Instagram Ads Cost in India?
Thinking about running Instagram ads for your business but not sure how much they’ll cost? You’re not the only one wondering! Instagram has become super popular in India with millions of people checking their feeds every day. Businesses of all sizes are putting money into Instagram ads because they know their customers are spending hours…
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What is Product Concept? Meaning, Examples & Key Differences
Why do some businesses care more about their products than their customers? This comes down to their basic marketing beliefs. While many companies today focus on what customers want, others think making the best product will naturally bring buyers. This product-focused approach is called the “product concept.” Knowing about the product concept matters for marketers…
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Power BI vs Tableau: Key Differences, Features, Pros & Cons Compared
Ever tried making sense of your company’s data and felt completely overwhelmed by all the numbers and charts? You’re not alone. Today, businesses collect more data than ever before — but without the right tools, that data remains unused and confusing. That’s where Business Intelligence (BI) tools like Power BI and Tableau come in. These…
