Author: Sakshi Jonwal
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What is Geofencing Marketing? A Complete Beginner’s Guide
Imagine this: You’re walking past a coffee shop and suddenly get a notification on your phone: “Hey, it’s latte o’clock! Show this message for 20% off your favorite brew.” That’s Geofencing Marketing in action, and it’s changing the game for businesses, big and small. In today’s mobile-first world, where most of us are practically inseparable…
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SEO vs PPC: Key Differences, Pros & When to Use Each
In digital marketing, one of the most common debates you’ll come across is SEO vs PPC. Marketers, founders, and even clients constantly ask: “Should we focus on SEO or run PPC ads?” The answer? It depends – and that’s exactly what this blog will unpack. As we step into 2025, the digital ecosystem has evolved.…
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30 Keyword Research Tools for Every Use Case in 2025
If you want to grow your website traffic, rank on Google, or run effective ad campaigns, keyword research tools are a must-have. They help you discover what your audience is searching for, and give you the insights to create content or ads that actually work. But here’s a common mistake: many marketers pick keyword tools…
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Tesla Case Study: How Tesla Revolutionized the Auto Industry
There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…
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Psychographic Segmentation Examples & How Brands Use Them
Ever Wonder Why You Click with Certain Brands Instantly? You’re scrolling through Instagram, half-distracted, when suddenly, bam, an ad hits you like it read your mind. It’s not just a product you like; it’s a vibe. It gets you. Not your age. Not your income bracket. You. This isn’t luck or coincidence. It’s psychographic segmentation…
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IKEA Case Study: Strategy, Marketing, and Business Model
You’d be hard-pressed to find someone who hasn’t heard of IKEA. With over 400 stores in more than 50 countries, this Swedish brand has transformed from a modest mail-order business to a global icon in home furnishing. IKEA is more than just furniture. It’s a symbol of smart design, affordability, and immersive customer experience. Whether…
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Top Brand Positioning Examples and Strategies
Some brands just own their space, you see their logo, and instantly feel something. That’s not an accident. It’s the result of sharp, strategic positioning. In this blgo, we’re breaking down real brand positioning examples that show how global icons crafted unforgettable identities. Whether you’re building a new brand or refining an old one, these…
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Cadbury Case Study: Marketing Strategy, Campaigns & More
If you grew up in India, chances are Cadbury was more than just a chocolate brand, it was a part of your memories. From school victories to Diwali gifting, Cadbury has been present in countless everyday and extraordinary moments. This Cadbury case study explores how a 200-year-old British brand managed to root itself so deeply…
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Zara Case Study: The Fast Fashion Giant’s Winning Strategy
In the world of fast fashion, one brand continues to stand in a league of its own, Zara. Whether you’re a marketer, startup founder, or just someone curious about how modern businesses scale rapidly, the Zara case study is more than just a tale of good clothes and sleek stores. It’s a masterclass in speed,…
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Geographic Segmentation Examples & Strategy Guide
Let’s talk segmentation, because no one wants to market blindly anymore. Market segmentation has been around for ages. It’s the art (and science) of slicing your audience into meaningful groups so you can talk to each group more directly, more personally, and, if we’re being honest, more profitably. There are a few classic segmentation types:…
