Author: Sakshi Jonwal
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Red Bull Case Study: Marketing, Branding & Growth Lessons
This isn’t just the story of an energy drink. This is how a small beverage brand turned itself into a global media empire, built a culture, and pretty much created a product category that didn’t even exist before. If you’re a marketer or entrepreneur, the Red Bull case study is one you have to study.…
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E-commerce Marketing Strategies: Proven Tactics for 2025
Here’s the harsh truth no one tells you about e-commerce… It’s not the best product that wins.It’s not the lowest price that wins.It’s the best marketer that wins. You could sell socks with holes in them, and if your marketing’s sharp enough, people will still buy them. Meanwhile, someone with an amazing product but no…
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Proven Email Marketing Strategies for Higher Conversions
If you’re wondering whether email marketing still works in 2025, here’s the truth, it absolutely does. We’ve got social media, paid ads, influencers, and AI popping up everywhere. But email? It’s steady. It’s personal. And if you use it right, it works better than most other platforms. Why? Because it lands right in someone’s inbox.…
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Difference Between SEO and SEM: Which One Should You Use?
If you’ve ever tried to market your business online, chances are you’ve come across the terms SEO and SEM. They sound similar. They even overlap in some ways. But they’re not the same. And knowing the difference can save you time, money, and a lot of frustration. Let’s break the main Difference Between SEO and…
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SEO Copywriting Techniques to Boost Rankings in 2025
If you’re trying to rank on Google (or honestly, even Bing or ChatGPT these days), just throwing keywords into your content doesn’t work anymore. Search engines have grown up. They’re smarter, more human-like, and way more demanding. And that’s exactly why SEO copywriting techniques are more important than ever in 2025. In this guide, I’ll…
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Email Marketing Metrics: The Complete Guide for 2025
If you’re running email marketing campaigns in 2025 and you’re not tracking your metrics properly, you’re basically driving blindfolded. The inbox has become a noisy place. And with privacy updates, smarter spam filters, and more competition than ever, it’s no longer enough to just send emails. You need to measure how those emails are performing…
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AI in B2B Marketing: Use Cases, Tools, & How to Get Started
Let’s face it: B2B marketing has always been a bit of a beast. You’re dealing with longer sales cycles, more stakeholders in the buying process, niche target audiences, and a constant battle to prove ROI. Unlike B2C, where campaigns can be emotional and impulsive, B2B marketing is all about logic, timing, and precision. And that’s…
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What is Digital Analytics? Meaning, Types & Examples
What if you could see exactly what’s working – and what’s not – in your business? Every click, scroll, and purchase online leaves behind a trail of data. But raw numbers mean nothing if you don’t know how to turn them into action. That’s where digital analytics comes in. Digital analytics helps businesses understand how…
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Top Online Reputation Management (ORM)Tools for 2025
You’re scrolling through Google, looking for a good place to grab dinner. You find two options. One has glowing reviews, friendly responses from the owner, and even a few recent photos. The other? No reviews, or worse, a couple of bad ones, with no replies. Which one are you going to choose? Exactly. This is…
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Niche Marketing Strategy: How to Find & Grow in Your Market
Niche marketing is basically the art of not trying to sell to everyone. And honestly? Thank God for that. Because in today’s digital world, trying to be “for everyone” usually means you end up being for no one. So, what is it exactly? It’s when you focus your marketing efforts on a specific group of…
