Author: Sakshi Jonwal
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What is Marketing Automation? Complete Beginner’s Guide
If you’ve been around digital marketing even a little, you’ve probably heard the term “marketing automation” thrown around. It sounds a bit fancy, maybe even technical, right? Especially if you’re just starting out. But honestly, it’s not as complicated as it sounds. It’s basically using software to handle repetitive marketing tasks for you, like sending…
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35+ AI Tools for Content Creation, Chosen by Experts
If you’ve been anywhere near the world of marketing or content lately, you’ve probably heard the buzz around AI tools. And honestly, it’s not just hype anymore. AI has completely shaken up the way we create content, whether that’s writing blogs, designing social media posts, making videos, or even producing podcasts. In this guide, I’ve…
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AI Personalization in Marketing: Strategies, Tools & Trends
Have you noticed how some brands just get you? Like when Spotify recommends that one song you didn’t know you needed. Or when Netflix shows a movie that weirdly matches your mood. Or when you visit an online store and, boom, they’re showing you exactly what you were thinking about buying. That’s not magic. That’s…
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Reliance Jio Case Study: Marketing Strategy & Campaigns 2025
Remember that wild time when everyone was running around asking, “Did you get your Jio SIM yet?” Long queues outside Reliance stores. Friends passing around referral codes. Some people carrying two, even three phones, just to make sure they didn’t miss out on the free internet revolution. It was chaos, but the good kind. This…
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Top Marketing Analytics Trends to Watch in 2025
Let’s start with a quick story. Back in the early 2000s, marketing was basically guesswork. You’d run a radio ad, maybe stick a big billboard on a busy street, and hope for the best. If sales picked up, awesome. If they didn’t… you just shrugged and moved on. Fast forward to now, and honestly, that…
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Data-Driven Marketing Strategies: Grow Smarter with Big Data
Marketing isn’t what it used to be. If I think back to how things worked 10 or 15 years ago, it was mostly gut instinct. You’d come up with a clever idea, design a nice poster, maybe put out an ad in the newspaper or run something on radio or TV. And that worked. For…
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Mastering the Stages of Product Marketing for Business Growth
Ever wondered why some products just click with people, while others totally flop? I mean, haven’t we all seen that one product go viral overnight while another, even if it’s honestly good, barely gets noticed? That’s not random. It usually boils down to product marketing. Product marketing is one of those things that sounds simple…
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Canva Case Study: Growth, Strategy & Marketing Success
If you’ve ever tried making a poster, a social media post, or even a pitch deck, chances are you’ve bumped into Canva. It’s pretty much everywhere these days. But Canva isn’t just a handy design tool, it’s one of the biggest success stories in the tech and marketing world. This Canva Case Study isn’t just…
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Product Marketing vs Brand Marketing: Key Differences Explained
If you’ve been diving into marketing strategy, you’ve probably come across the terms product marketing and brand marketing. They often get used interchangeably, but in reality, they play very different roles in growing a business. So, why does it matter to know the difference? Simple. If you don’t understand how these two work separately and…
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Dunkin’ Donuts Case Study: Marketing, Strategy & Growth
When you think of Dunkin, what comes to mind first? Coffee? Donuts? Maybe even TikTok collabs. But behind that familiar pink-and-orange logo is one of the best examples of brand reinvention in recent years. From a small donut shop in Massachusetts to a global beverage giant, their journey is packed with clever marketing moves and…
