Author: Sakshi Jonwal
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AI Content Strategy: Boost Efficiency & Scale Smarter
Content has gotten kind of… overwhelming. There’s just so much of it everywhere. Every brand, creator, startup, and side hustle is trying to say something online. Blog posts, Reels, tweets, carousels, email campaigns, podcasts, it’s never-ending. And if you’re someone trying to cut through all that noise with content that actually works, you’ve probably felt…
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Product Marketing KPIs: 14 Essential KPIs Every Product Marketer Must Track
Product marketing KPIs are measurable indicators that help product marketers track how well their strategies are driving awareness, acquisition, activation, adoption, and retention. These KPIs are essential to align marketing with business goals and product performance. What Are Product Marketing KPIs? Product marketing is… kind of a hybrid role. You’re not just marketing the product,…
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Positioning in Product Marketing: Strategy, Frameworks & Real-World Examples
What is Positioning in Product Marketing? Positioning in product marketing is the strategic process of defining how your product should be perceived in the customer’s mind, especially compared to your competitors. It shapes everything from your messaging and branding to your pricing and go-to-market strategy. When done right, positioning becomes your unfair advantage. Introduction How…
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The Best AI Voiceover Tools in 2025 (Tried, Tested & Ranked)
Let’s be honest, voiceovers can be a huge pain. You’ve got to find the right voice actor, send scripts back and forth, maybe go through a few awkward revisions, and if you’re on a deadline? Good luck. But in the last couple of years, something’s changed. A new wave of AI voiceover tools has started…
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Top 10 AI Agent Frameworks to Build Smarter AI in 2025
AI agent frameworks are toolkits that help developers build autonomous AI agents, software entities that can reason, plan, and execute tasks using large language models (LLMs) like GPT-4 or Claude. These frameworks streamline everything from memory and tool usage to task orchestration and collaboration. Whether you’re building a personal assistant, automating internal ops, or experimenting…
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Why AI in Ad Targeting is the Future of Ads
AI in ad targeting is quietly reshaping how digital ads actually work. Not in a sci-fi, robot-takes-over kind of way, more like a smart, behind-the-scenes upgrade that most people don’t even notice. If you’re running ads on platforms like Google, Instagram, or even Spotify, there’s a good chance AI is already playing a role. It…
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B2B Product Marketing: Strategy, Examples, and Key Roles Explained
B2B product marketing is basically how companies get other companies to actually want their products. It’s the link between the folks who build the product, the ones who sell it, and the team that’s supposed to spread the word. Done right, it helps products launch smoothly, makes sales easier, and supports long-term growth. What is…
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AI Marketing vs Human Marketing: Can Machines Replace Humans?
AI Marketing vs Human Marketing How AI Is Changing the Game in Marketing You don’t need a crystal ball to see that AI is shaking things up in marketing. Honestly, if you’ve opened LinkedIn in the last year, you’ve probably scrolled past at least five posts about how someone “used AI to 10x their output.”…
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10 Common Google Tag Manager Mistakes to Avoid
Quick overview: The common Google Tag Manager mistakes often stem from simple setup and configuration errors, like using the wrong container ID, not publishing changes, misordering tags, or misusing the dataLayer. Fixing these early avoids tracking gaps, data duplicates, and inaccurate analytics. What is Google Tag Manager and Why it Matters If you’ve ever had…
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Predictive Analytics in Marketing: A Complete Guide 2025
Quick Overview: Predictive analytics in marketing uses historical customer and campaign data to forecast behavior, optimize spend, reduce churn, and personalize outreach, delivering smarter and more cost‑effective campaigns. What is Predictive Analytics in Marketing? Predictive analytics is about using past data to make smart guesses about the future. In marketing, this means looking at customer…
