Author: Sakshi Jonwal
-
The Role of SEO in Digital Marketing in 2025
Introduction: Every business today is competing for attention online. There’s too much noise, ads, posts, videos, emails. If people can’t find you when they search, you basically don’t exist. That’s where SEO comes in. Search Engine Optimization, in plain terms, is about making your site visible when someone types something related to your business into…
-
LinkedIn Ads Strategy (2025 Guide)
A LinkedIn Ads Strategy is the structured plan businesses use to maximize results from advertising on LinkedIn. Unlike just running ads, a strong LinkedIn Ads Strategy aligns campaign objectives, audience targeting, ad formats, creative messaging, and budget optimization. In 2025, LinkedIn continues to be the top B2B advertising platform, helping brands reach decision-makers with precision.…
-
10 Key Social Media Trends Every Brand Must Know in 2025
What Are Social Media Trends and Why Do They Matter? Social media trends are basically the patterns of content, conversation, and style that catch on at a specific moment in time. Sometimes it’s a certain video format or a way people edit clips, other times it’s a shift in what people talk about or how…
-
Search Engine Marketing Strategy: A Practical Guide
When people talk about growing a business online, a Search Engine Marketing Strategy is usually one of the first things that comes up, and for good reason. It’s how you get your brand right in front of someone at the exact moment they’re looking to buy. Unlike SEO, which is slow and steady, SEM gives…
-
Best AI Agent Builders in 2025
What Are the Top AI Agent Builders in 2025? Overview In 2025, a few names keep popping up when we talk about serious AI agent building. Amazon Bedrock AgentCore is hard to beat if you need big, enterprise-grade deployments that won’t buckle under scale. Relevance AI feels almost the opposite, super approachable, with its no-code…
-
Performance Marketing Strategy: Complete Guide for 2025
Introduction: What is a Performance Marketing Strategy? Performance marketing is basically paying for results, not just activity. You set a clear goal – maybe it’s a sale, a lead, an app download – and you only pay when that goal is hit. Simple enough in theory, but in practice it’s a mix of creativity, data,…
-
Agentic AI vs AI Agents: Key Differences
Agentic AI and AI agents might sound like the same thing, but they’re not. Agentic AI vs AI Agents comes down to scope and adaptability. AI agents are built for specific, rule-based tasks like chatbots, reporting, or monitoring. They follow set instructions and work best with clear, structured inputs. Agentic AI, on the other hand,…
-
Performance Marketing Trends 2025
What is Performance Marketing? Performance marketing is pretty much what it sounds like – marketing that only costs you money when it performs. Instead of paying upfront for ad space and crossing your fingers, you’re paying for a clear action: a sale, a lead, a click. It’s the difference between hiring a billboard and hoping…
-
The Only Product Launch Checklist You’ll Need in 2025
Introduction: Why a Product Launch Matters Launching a product isn’t just ticking a box on a to-do list. It’s that make-or-break moment where months, sometimes years, of effort either pay off or quietly fade away. In simple words, a product launch is when you finally bring your product into the world and put it in…
-
SEO Trends 2025: The Complete Guide to Ranking in Google’s AI Era
Introduction If you’ve been working in SEO for a while, you already know it never sits still. But 2025 is moving at a pace we haven’t really seen before. Search isn’t just updating, it’s shifting into a completely new mode. The biggest reason? Search engines are using AI not just to find information but to…
