Author: Sakshi Jonwal
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Best A/B Testing Tools in 2025
Introduction A/B testing is one of those things that really separates guesswork from smart decisions. At its simplest, it’s about comparing two or more versions of a webpage, app screen, or ad to see which performs better. For marketers, product teams, and anyone focused on conversion rates, it’s not optional. It’s how we figure out…
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Pepsi Case Study: How Data, Purpose & Performance Marketing Redefined a Global Brand
Introduction: Overview of the Pepsi Case Study Pepsi has always been more than just a soda brand. It’s culture, energy, and youth bottled up. Over the years, it’s done something few global brands have managed: keep reinventing itself while staying familiar. This case study looks at how Pepsi moved from being a traditional advertiser to…
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Hootsuite Product Marketing Case Study
Introduction Hootsuite is one of those tools that’s quietly everywhere. Most people know it for scheduling posts, but there’s way more under the hood. Over the years, it’s turned into a full social intelligence platform, helping businesses actually understand what works on social media, not just post content. The thing about Hootsuite is that it…
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Best AI Social Media Management Tools in 2025
Introduction Social media never sleeps. Trends pop up out of nowhere, algorithms change without warning, and keeping track manually can get messy fast. That’s where AI-powered social media management tools come in. They don’t just schedule posts. They actually learn what works for your audience and suggest what to post next. Some even predict which…
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Market Segmentation Strategies (2025)
Introduction Market segmentation is really about understanding who you are talking to. Not everyone wants the same thing, and that’s where problems start if campaigns are too broad. Breaking the audience into smaller groups helps marketing hit the mark instead of feeling generic. In 2025, segmentation goes beyond just age or income. Patterns in behavior,…
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Best Mobile Analytics Tools in 2025
Introduction to Mobile Analytics Tools Mobile analytics tools have become something you just can’t skip if you run an app today. They show how people actually use your app and point out what’s working and what’s not. It’s not just about numbers. It’s about understanding behavior, spotting trends, and making choices that actually improve the…
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Best Local SEO Tools in 2025 | Improve Local Rankings
Introduction Local SEO has become a cornerstone for small businesses that want to get noticed by customers nearby. With the rise of mobile searches and map-based queries, appearing in Google Maps, local packs, and city-specific search results isn’t just optional, it’s essential. Local SEO tools are what make this process manageable and effective. They help…
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15 Best Social Media Scheduling Tools in 2025
What Are Social Media Scheduling Tools? Social media scheduling tools are simple but powerful platforms that help plan, organize, and post content across different channels automatically. Instead of logging in every day to post, you can line up everything in advance and let the system handle it. They’re built for anyone who needs consistency –…
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15 Best AI Meme Generator Tools (2025): Create Viral Memes Instantly
What is an AI Meme Generator? AI meme generators are tools that turn ideas or text into memes without much effort. You don’t have to pick templates or think of punchlines. The system gives you ready-to-use memes in seconds. How it differs from traditional meme makers Traditional tools are slow – you pick a template,…
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What’s the Future of Product Marketing in the Era of AI Search?
Introduction Product marketing isn’t what it used to be. Things are moving fast. Faster than most companies can keep up with. The future of product marketing is being reshaped by AI search technologies. People don’t just scroll through a list anymore. They want answers that feel fast, relevant, and personal. Some quick points to keep…
